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Tourism marketing for lodges, tours, inns and attractions in Newfoundland and Labrador

We make your marketing as compelling as the experience you've built.

Strategy first, cinematic films and photography built in, and a clear plan that turns people who look into people who book.

Book a Discovery Call See ways to work with us

Trusted by operators across the province

  • Ocean Quest AdventuresOcean Quest Adventures
  • Deep Country LodgeDeep Country Lodge
  • Warblers at TrinityWarblers at Trinity
  • Legendary Coasts of Eastern NewfoundlandLegendary Coasts of Eastern Newfoundland
  • WeHostWeHost
  • Food Culture PlaceFood Culture Place
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You built something guests rave about. Your marketing doesn't show it yet.

  • Guests leave glowing reviews, but new bookings don't reflect it.
  • Your photos and videos don't answer "is this worth the trip?"
  • People land on your website, then leave without booking.
  • You've tried ads or posting more, with no clear sense of what's working.
  • Marketing happens in bursts, then stops once the season starts.

None of that is a quality problem. It's the gap between your experience and how it's presented and sold.

The Rugged Rock Method

The same four stages. Every client. Every time.

How much each stage involves depends on your business. The order never changes.

Clarify

We diagnose the business before anything gets made. Who books, why they hesitate, and which commercial priority matters most this season.

  • Baseline
  • Positioning
  • Customer journey
  • Measurement plan
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Capture

We create the films, photography and proof the strategy calls for. Every shot has a job: answering the questions people ask before they book.

  • Cinematic films
  • Photography
  • Guest proof
  • Content library
Watch a recent film
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Convert

We turn attention into inquiries and bookings, and into relationships you own, like an email list that doesn't depend on social media.

  • Website route
  • Tracking
  • Email capture
  • Sales assets
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Compound

After launch, we measure what's working and keep improving it, so each season builds on the last instead of starting over.

  • Monthly scorecard
  • Experiments
  • New proof
  • Next priorities
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Production never floats free from the commercial plan.

Why strategy comes before the camera.

Your marketing should be as good as the experience you've built. Getting there starts with a plan.

  • Every photo and film has a jobThe plan decides who each one is for, what it needs to say and where it lives.
  • Your budget has a plan behind itWe decide what's needed and why, so nothing gets made without a place to go.
  • You can see what's changingTracking goes in from the start, so each season tells you something the last one couldn't.
  • You deal with one personYou work with Brandon directly, backed by trusted specialists.

Three ways to work with us. One direction.

Start with a clear plan, go all in with strategy and production, then keep improving after launch. Pick the one that fits where your business is today.

Standalone

Tourism Growth Audit

For operators who run their own marketing, or who operate outside Newfoundland and Labrador.

$2,950 CAD

One-time investment

  • We look at everything a guest sees, from the first Google search to the booking
  • You get a plan that says what to fix first and what can wait
  • If you move on to a Transformation, we build from this plan instead of starting over
Book the Audit

Available year-round.

Flagship

Tourism Marketing Transformation

For operators whose experience is exceptional but their marketing hasn't caught up.

Funding-eligible

Structured to work with Atlantic Canadian funding programs

  • A complete marketing plan covering everything your business offers
  • Films and photography made to sell your experience
  • A website and booking path set up so the people who find you actually book
  • An email engine that turns interest into direct bookings, on a list you own
Book a Discovery Call

Space is limited to 8 operators per year.

After Transformation

Rugged Rock Growth Partner

For operators who want us running the marketing month to month once the Transformation is built.

$1,500/month

Optional. Six-month minimum, once your Transformation is complete.

  • We plan and post your content every month, so your channels stay active in and out of season
  • A monthly report on where your inquiries are coming from
  • A monthly call where I walk you through the numbers and what we're working on next
  • Strategic ad campaigns timed to your booking windows
Start with Transformation

Current client? Get in touch

Funding eligibility depends on each program's criteria and approval.

Brandon Cooney filming on location

Who you'll work with

Brandon Cooney, founder

I started Rugged Rock Media because I kept meeting operators running world-class experiences that weren't being communicated as well as they deserved.

I've come at tourism from most angles. Sales, economic development, a seat on tourism boards, and years spent capturing this province for destination marketing organisations. I also co-own Wildera, a coastal foraging and beach boil-up experience company, so I know what the other side of the booking looks like.

You work with me directly from start to finish.

Your guests know how good you are. Let's make sure the people planning their trip do too.

Whether you are ready to talk about a full marketing program or you have something else entirely in mind, start here.

Ready to talk about your season?

Book a free discovery call and we will work out whether a Tourism Marketing Transformation fits where the business is right now.

Book a Discovery Call

Something else in mind?

Films, photography, a campaign, a documentary, or a project that doesn't fit a category yet. Tell us about it and we will reply within two business days.

Contact us